Save money now: 27 ways to lower your utility bills
In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this articleIn the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this article
Despite the dreary financial markets there are some bright spots and green energy is one of them. Ze-gen is a great example because it just convinced investors to cough up an additional $20 million in Series B funding which will allow it to deploy its trash-to-energy solution commercially.
This is a case where a company is approaching sustainability and a demand for renewable energy from the back end of the process chain. Instead of working to change our existing infrastructure Ze-gen is trying to make it more compatible with the Earth.
Ze-gen is specifically focused on converting construction and demolition waste, as well as solid waste into usable energy.
Solid waste is a global problem with widespread environmental effects. In the United States alone, over 300 million tons of mundane waste streams are landfilled each year, creating vast quantities of greenhouse gases that are emitted into the atmosphere and demanding evermore open land to convert to landfills. According to a company press release.
That’s two broad strokes for Ze-gen: reduce the amount of waste filling landfills while providing energy for an ever-increasing demand. The company is positioning itself to enjoy some time in the green limelight, making money the whole time.
The science behind those results has to do with superheating metal and pushing waste materials into the the mixture. Synthesis gas is released which has some properties similar to natural gas. Gasification isn’t a new process either, before electricity was widespread some towns would convert coal to gas which would power street lamps.
The cost to create synthesis gas isn’t a hands-down winner economically, at least not yet. It potentially could provide a 25% savings over natural gas and even better savings over fuel depending on fluctuating oil prices.
With companies like Ze-gen eating up and re-using our waste perhaps changing our living habits isn’t so important. But, mostly that seems like wishful thinking and slick marketing.
Why Tainted Green? Literally, green is only a color. But in typical human fashion we've pumped a cacophony of additional meanings and symbolism into the word. Green has become a marketing tool used by companies with impunity to wrap their products in a balmy haze of "ethical" and "conscientious" approval.
That's where Tainted Green steps in. We are seekers of truth, and we support the fundamental drivers behind the green movement. Ideas like permaculture, renewable energy, and recycling make sense, but companies that express support for green without a wholesome process behind it have tainted the meaning of green. And so, our focus is to create green content that pushes the ideology forward while pointing out which parts look like this year's marketing baggage. Welcome to Tainted Green, where we focus on unearthing the truth about green.
