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In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this articleIn the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this article
The U.S. Green Building Council came out with a new version of green standards April 27, but critics say the new rules have the same old flaw.
They grant points for the environmental impact of everything from paint to appliances to the number of bike racks.
The problem is that businesses can rack up enough points for a Leadership in Energy and Environmental Design designation without even installing a high-efficient heating and cooling system.
Why is that a problem? Because in terms of long-term impact, the energy used to regulate the building’s temperature has the largest impact. The U.S. Department of Energy shows buildings suck up 39 percent of the energy and 74 percent of the electricity consumed in the U.S.
With such a huge impact, the LEED program should really be focused on actual energy used, not just projections.
“The three most important things to make a building environmentally friendly, are energy use, energy use, energy use,” New York City engineer Henry Gifford said to the Environment Report. “All the other things in the LEED checklist, which I think are wisely chosen and very important, they pale in comparison to the energy use.”
To make sure certified green buildings live up to their reputations, the occupants should be required to turn in heating and cooling information. That way, LEED certifiers can make sure the designers didn’t exaggerate their energy-use predictions for the sake of a fancy plaque.
But give the LEED program some credit. Because of its popularity, more developers, architects and engineers are pressured to take environmental principals into consideration.
Although the new set of rules comes with the same problem of tracking energy use, the nonprofit Green Building Council still made some important changes. The new rules take into account reducing carbon emissions and water conservation, according to this Cincinnati Enquirer report.
The rules also changed to reflect green challenges unique to certain neighborhoods. For example, an urban building project would get extra points for using space wisely.
Programs like LEED are pushing the construction industry in the right direction, but the problem of real energy usage still looms.
Why Tainted Green? Literally, green is only a color. But in typical human fashion we've pumped a cacophony of additional meanings and symbolism into the word. Green has become a marketing tool used by companies with impunity to wrap their products in a balmy haze of "ethical" and "conscientious" approval.
That's where Tainted Green steps in. We are seekers of truth, and we support the fundamental drivers behind the green movement. Ideas like permaculture, renewable energy, and recycling make sense, but companies that express support for green without a wholesome process behind it have tainted the meaning of green. And so, our focus is to create green content that pushes the ideology forward while pointing out which parts look like this year's marketing baggage. Welcome to Tainted Green, where we focus on unearthing the truth about green.

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