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In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this articleIn the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this article
BP recently announced an investment of $10 million in a new initiative to develop sugar to biodiesal methodologies. Essentially that means figuring out a way to convert sugar into fuel efficiently using microbial organisms like algae.
It’s good to hear that ranked by sales dollars, the third largest petroleum refining company in the world, BP, is making some movements toward sustainability. When it comes to algae though, Exxon has taken a strong lead with its investment of $600 million to develop hydrocarbons using algae processing.
BP makes some claims in its press release that overall the company has invested over $1.5 billion in biofuels research but doesn’t provide any breakout of where that money went. Considering the relative profitability of petroleum refining companies despite the economic downturn there is significant public interest to see these companies word toward an improvement of the worldwide energy infrastructure.
In this $10 million investment, BP has entered a Joint Development Agreement (JDA) with Martek Biosciences Corporation which is more widely known for its development of a vegetarian omega-3 fatty acid. The two companies will work toward establishing a “. . . proof of concept for large-scale, cost effective microbial biodiesel production through fermentation.”
The fermentation method could reduce emissions by up to 90% when compared to traditional fossil fuels. Access to the raw materials necessary for the process to work is readily available from sugar cane and other plant biomass. It would also provide some insulation against the price fluctuations of vegetable oil.
Sugar to biodiesal sounds like a great thing with plenty of ability to source raw materials and scale production to need, but the part that’s missing is any sort of timeline. What sorts of milestones is BP expecting to achieve, or is this just another example of greenwashing to appease the masses?
Why Tainted Green? Literally, green is only a color. But in typical human fashion we've pumped a cacophony of additional meanings and symbolism into the word. Green has become a marketing tool used by companies with impunity to wrap their products in a balmy haze of "ethical" and "conscientious" approval.
That's where Tainted Green steps in. We are seekers of truth, and we support the fundamental drivers behind the green movement. Ideas like permaculture, renewable energy, and recycling make sense, but companies that express support for green without a wholesome process behind it have tainted the meaning of green. And so, our focus is to create green content that pushes the ideology forward while pointing out which parts look like this year's marketing baggage. Welcome to Tainted Green, where we focus on unearthing the truth about green.
