Samsung may have reason to fear LG LEX8 and LEX9

Since the onslaught of 3D LED TVs began hitting the market, Samsung has been at the cutting edge of the 3D trend. In fact, seldom has Samsung not been either the leader or key competitor of the latest LED innovations. Before many knew 3D TVs were even a home theater possibility, Samsung announced its plan to mass produce 3D LED TVs. Now, going into the 2010 IFA trade show, the tides may be turning a bit for a key Samsung competitor.

While other TV manufactures were just beginning to identify the 3D trend, Samsung was making a play at its next generations of 3D TVs. Starting with the Samsung 7000 series, Samsung introduced a 1 inch thick LED 3D panel and has since been able to create a .3 inch thick LED 3D panel that includes all the goodies like single touch access to the internet in the 9000 series.

Samsung, thus far, has been very successful with its 3D TVs. Recent reports indicate that Samsung has enjoyed 88% of all US 3D TV sales. That means Samsung has only dropped 2% since June when it enjoyed 90% of the market share.

3D TVs, however, are still relatively young and relatively untapped and unexplored. So much so that new technology by other TV manufacturers could mean a turn in power.

LG is hoping that is exactly what will happen as it brings the LEX8 and LEX9 to the IFA show this weekend.

The LEX8 is the world’s first LED TV that uses NANO Lighting Technology. The NANO Technology uses miniscule dots that disperse the direct backlighting to create even lighting throughout the entire panel. It also features TruMotion 400Hz which provides some of the sharpest refresh rates on the market. The Samsung 9000 utilizes a 240Hz refresh rate. To go one step further, the LEX8 is supposedly only 7.8mm thick meaning it is slightly thinner than the Samsung 9000 series.

The LEX9 uses the same technology, but offers a 72 inch screen. Samsung’s largest model in the 9000 series is 55 inches.

Sure, Samsung will continue to evolve, and it already has begun to push its presence in other markets like projectors, but it is vital that Samsung either jumps on the bandwagon with the newest technology or finds it, if its not too late, before everyone else in order to maintain its unbelievable market share.