Save money now: 27 ways to lower your utility bills
In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this articleIn the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this article
Lots of iPhone users are in love with their mobile wonderdevices, and a frown only surfaces when the battery runs low from heavy use. That problem could be a thing of the past soon, when NovoThink launches its new solar powered case for the iPhone, the Surge.
How does it work? It combines three different concepts into one: a phone charger, a photovoltaic cell, and a protective case. The Surge transfers energy from the sun directly to the iPhone when connected, or it can charge its own battery and later transfer that power over to the iPhone as needed.
iPhone loyalists may hesitate to adopt the Surge for constant use though because it essentially covers up simple elegance and instead presents a somewhat blocky appearance with a black and white photovoltaic cell on the back. For specific trips and as a backup, completely portable charger, the Surge has a compelling value proposition.
It maintains full access to the iPhone’s touch screen, USB port, and speaker port while also providing 8 different color options. The efficiency of its charging will be directly proportionate to how much sunlight is available. NovoThink’s Solar Everyday Planner page will provide a good idea of how well the Surge performs.
The Surge will retail for just under $70 and it will be available for purchase at the end of September, according to a company press release. This is the first solar powered skin to be released that’s been licensed by Apple, and for some that endorsement means a lot.
One note of caution, leaving your iPhone out charging in direct sunlight for an extended period of time may not be a good idea as it could overheat. It wasn’t designed to withstand as much heat as the Surge.
This is a great example of a company innovating in the green space in a way that’s complimentary to an existing paradigm, in contrast with the governments approach to the incandescent light bulb ban.
Why Tainted Green? Literally, green is only a color. But in typical human fashion we've pumped a cacophony of additional meanings and symbolism into the word. Green has become a marketing tool used by companies with impunity to wrap their products in a balmy haze of "ethical" and "conscientious" approval.
That's where Tainted Green steps in. We are seekers of truth, and we support the fundamental drivers behind the green movement. Ideas like permaculture, renewable energy, and recycling make sense, but companies that express support for green without a wholesome process behind it have tainted the meaning of green. And so, our focus is to create green content that pushes the ideology forward while pointing out which parts look like this year's marketing baggage. Welcome to Tainted Green, where we focus on unearthing the truth about green.

Comments
There are some great green apps out there as well! Check out EcoSnoop - its an environmental reporting tool that lets you identify eco problems and tag them via GPS, getting the community around you to help and eventually causing change! The link is here: http://bit.ly/J3stZ