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In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this articleIn the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this article
Toyota is none too keen about all of the attention garnered lately with recent incidents where motorists are complaining of faulty braking mechanisms and floor mats that are jamming accelerator pedals. Right now Toyota is at risk of another investigation that would result in an even wider recall which can’t be good for business.
The National Highway Traffic Safety Administration (NHTSA) is beginning an investigation of the electronic throttles that control brakes for some of Toyota’s vehicles including the 2010 Prius. Complaints with the braking mechanism have been present for a while as is apparent in this Prius forum. Despite that, Toyota has conducted its own research already and is confident that its electronic throttling is working properly. To confirm that though, Transportation Secretary Ray LaHood and Congress want to bring in additional expertise from NASA.
What sort of expertise?
Nine NASA scientists would bring expertise in electronics, eletromagnetic interference, software integrity and complex problem solving to the Toyota review, Transportation Department officials said. According to Reuters.
Toyota is also engaging with a third party engineering firm to get another opinion, but beyond Toyota’s impacted sales this has the potential to significantly change how consumers perceive the safety of electric and hybrid vehicles. For that reason, the sales gains Ford and GM are seeing at Toyota’s expense may only be a temporary windfall.
Toyota is also facing some scrutiny on whether or not it responded to situations leading to recalls quickly enough for regulators.
The company is not resting amid the turmoil though, it has appointed an American Quality director and has established a quality panel focused on paying attention to customer complaints surrounding potential defects and responding quickly when necessary.
With over 8 million vehicles recalled since October, Toyota is obligated to make some changes in an effort to reassure consumers. Hopefully those changes will fix any problems and return the market to competing over making the most fuel efficient vehicles.
Why Tainted Green? Literally, green is only a color. But in typical human fashion we've pumped a cacophony of additional meanings and symbolism into the word. Green has become a marketing tool used by companies with impunity to wrap their products in a balmy haze of "ethical" and "conscientious" approval.
That's where Tainted Green steps in. We are seekers of truth, and we support the fundamental drivers behind the green movement. Ideas like permaculture, renewable energy, and recycling make sense, but companies that express support for green without a wholesome process behind it have tainted the meaning of green. And so, our focus is to create green content that pushes the ideology forward while pointing out which parts look like this year's marketing baggage. Welcome to Tainted Green, where we focus on unearthing the truth about green.

Comments
Toyotas are safe. From the article it seems that Toyotas must be crashing all over the place. They aren't.
People have been complaining about "unintended acceleration" for decades. When these complaints are investigated carefully, it turns out that they are almost always caused by driver error. Often the driver is not aware of their error. It is a human condition. It happens every day. It even kills people.
People need to learn to know how to drive their cars. We will all be safer for it.
This kind of proactive attitude it's what will get Toyota out of this image crisis. The car recalls were a hard hit for Toyota, I know Toyota owners that actually considered donating a car and switch to a different brand but these were just panic reactions. I still trust Toyota as a strong car brand but it will take a good while until Toyota will regain it's former glory.