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In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this articleIn the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this article
Globally, car manufacturers continue to spec out hybrid and EV vehicles, trying to determine if the capital investment is worth the byproduct in a fairly new, untapped market. Porsche, on the other hand, knowing its niche and its world class brand name, simply asked for 1,000 seriously interested car buyers to raise a hand to the possibility of a Porsche hybrid super car. Enough have responded, and as simple as that, the decision has been made to develop the Porsche 918 Spyder.
So what does it mean?
First, it means that Porsche will manufacture the concept car that blew away any sort of hybrid specs available on the mainstream market today and electrified consumers at the Geneva Motor Show.The car features a 500-horsepower V8 engine, a pair of electric motors, and a 78.4 mpg range.
Second, it means only an elite group of consumers will actually be able to purchase the hybrid vehicle that goes 0-60 in 3.2 seconds. Although Porsche has not publicly released the estimated price of the Porsche 918 Spyder, it is rumored that it will cost upwards of $600,000.
Third, it means Porsche will hold (most likely for years to come) the top tier, elite vehicle in the hybrid and EV category. Not to say it is completely out of the picture, but it is hard to imagine a hybrid car that will challenge the Porsche 918 Spyder's specs and price tag.
Although the Porsche is a hybrid and the Tesla is an EV, for those that need to take it one step further in price and power than the $100,000, 288 horsepower Tesla Roadster, they now have options. Which leads to my final point.
What it truly means is that we have reached a ridiculous point in our society where environmental awareness meets power supremacy. It is the ultimate oxymoron: the $600,000 hybrid Porsche. Driven by the idea of environmental consciousness and reduced carbon emissions, we now have a 500 horsepower vehicle that gets 78.4 miles to the gallon.
This has nothing to do with sustainability. Sure, it may mean reduced carbon emissions, as long as the driver is light on the 500-horsepower accelerator and makes sure that tires don't squeal out of the gates, but it has nothing to do with benefiting the planet. This car is all about the consumer driving a Porsche super car. It is about Porsche 918 Spyder owners getting to brag about not only 0-60 times, but also MPGs to their Prius friends.
It is about society telling consumers that hybrids are the wave of the future, but forgetting to explain the core meaning and expression of sustainability.
The very essence of the hybrid car is lost on a hybrid like the Porsche. It's not about saving money or even the environment with a $600,000 car.
Why Tainted Green? Literally, green is only a color. But in typical human fashion we've pumped a cacophony of additional meanings and symbolism into the word. Green has become a marketing tool used by companies with impunity to wrap their products in a balmy haze of "ethical" and "conscientious" approval.
That's where Tainted Green steps in. We are seekers of truth, and we support the fundamental drivers behind the green movement. Ideas like permaculture, renewable energy, and recycling make sense, but companies that express support for green without a wholesome process behind it have tainted the meaning of green. And so, our focus is to create green content that pushes the ideology forward while pointing out which parts look like this year's marketing baggage. Welcome to Tainted Green, where we focus on unearthing the truth about green.

Comments
You forgot to mention the Ronn Scorpion HX, a supercar hybrid with 650 HP that does 0-60 in the low 3's, gets 40 MPG and only costs $250K.
Just sayin'... :-)
Oh... my other comment...
I gotta disagree -- just as race cars have helped push the envelope of automotive technology over the years, so does this. But since hybrids aren't going to be allowed on the racetrack any time soon, how cool is it that there's an alternative -- let wealthy performance car enthusiasts fund the cutting edge development?
Case in point...Tesla's building their Model S at a price point of around $50K, using technology they developed and refined with their $100K+ roadster. And <em>seriously</em> -- are people going to buy a Chevy Volt for $41K when a Tesla Model S is $49K?
So I think it's great. More horsepower to 'em.
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Ok, so while I get the whole environmental thing, your objection to the $600,000 Porsche reveals an interesting side of this topic.
Environmentalism is about the dogma of sacrifice.
If environmentalism and the carbonfobia movement is truly about saving the earth, why the heck be concerned about a $600k car that further accomplished the purpose? At least Mr. FilthyStinkingRichTrendyYuppieDude isn't getting a tricked out Hummer right? Wrong.
Because it still defies the spirit of the whole premise; environmentalism is about enforced sacrifice for the "common good of the planet". It's why I'll proudly drive a Prius - quite possibly the ugliest vehicle since the Pontiac Aztec - and smugly smile to myself about my self-important sacrifice. I gladly give up solid and dependable incandescent technology for slow, flickering fluorescents; again it's my sacrifice. I'll become accustomed to the idea of a wind powered economy that's just as unreliable as the energy source. Why I'll pay higher prices for "green" products, agree to higher taxes to fund government subsidized industries, and self righteously nod my assent to regulations that control my water use, energy use, diet, and family planning. With every new thing I'll just lower my head and feel my heart swell with pride knowing that each additional contribution to my beleaguered state is a testament to my selfless charity to Planet Earth.
Well, thanks for being so transparent, I guess.
$600,000 car! it'll take some serious budgeting to own that kind of car. Chevy Volt is coming next year right? then we have the Tesla, with so many sophisticated cars already launched and still so many in queue customers are going to face a tough time trying to choose their dream cars. We all want bigger and faster cars and better still car companies are coming up with the more improved and more expensive models and this trend will continue. So, better to be happy with something smaller like the Prius and be eco-friendly.
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