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In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this articleIn the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this article
Take the world’s current situation which right now places most of its energy needs squarely on the shoulders of fossil fuels, and mesh that with the renewable energy efforts taking place and what do you get?. Looking forward a couple of decades, venture capitalist Vinod Khosla predicts that the U.S. will be producing too much energy and that demand won’t keep up. He thinks that boost in output will arrive from renewable sources and wants to see more focus on technology innovation which in his words has “infinite” potential.
If nothing else, Khosla is a smart (or lucky) marketer because his idea has just enough appeal and strangeness to create buzz. If the U.S. is successful in its continuing efforts to generate lots of renewable energy, and population growth remains similar to what it is today, then feasibly energy generation would catch up to demand at some point.
His firm, Khosla Ventures, invests in cleantech startups regularly so his optimism in the space is to be expected. For example right now his firm is “. . . backing companies that hope to cut energy use in lighting and data center server racks by 80 percent,” according to GreenTechSolar.
Khosla posed his ideas at a panel meeting intended to discuss the effects of Proposition 23 in California which would temporarily suspend the Global Warming Solutions Act of 2006 until unemployment rises below 5.5% and stays there for 4 consecutive quarters. The Global Warming Solutions Act aims to return California emissions to 1990 levels by 2020. But, those efforts will stall if Proposition 23, is signed into law, and it mainly has the backing of oil companies and businesses.
This will be a vote to watch because it will give a clear signal as to how much Californians are willing to stay the course and go green, despite economic hardships. Suspending the Global Warming Solutions Act may provide temporary budget relief, but the long term negative effects may be even greater.
Why Tainted Green? Literally, green is only a color. But in typical human fashion we've pumped a cacophony of additional meanings and symbolism into the word. Green has become a marketing tool used by companies with impunity to wrap their products in a balmy haze of "ethical" and "conscientious" approval.
That's where Tainted Green steps in. We are seekers of truth, and we support the fundamental drivers behind the green movement. Ideas like permaculture, renewable energy, and recycling make sense, but companies that express support for green without a wholesome process behind it have tainted the meaning of green. And so, our focus is to create green content that pushes the ideology forward while pointing out which parts look like this year's marketing baggage. Welcome to Tainted Green, where we focus on unearthing the truth about green.

Comments
Having been at the seminar... his point was that energy efficient technologies could completely outpace our expectations. He thinks that lighting, A/C and other electricity demand will drop far more dramatically than the 15-25% places like McKinsey project due to the infinite potential of innovation. He wasn't really making a renewables point, though I suppose he was assuming both.