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In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this articleIn the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this article
Deforestation is a huge problem in many countries rich in tropical forests but lacking in cash. Brazil is a great example where many local villagers sell lumber from the tropical forest on a regular basis to earn a living. Reducing Emissions from Deforestation and Forest Degradation in Developing Countries (REDD) is a program meant to address that problem by paying local villagers to protect their forests. But how can REDD make intelligent decisions on where best to invest its money?
Google.org has decided to assist REDD and the world at large with its newly created tracking system that generates a heat map of activity where deforestation is occurring most intensely. It’s a conglomeration of software, satellite imagery and cloud computing – all of which are part of Google’s regular specialties.
At the core of this solution, Google.org pulled in members from the Carnegie Institution for Science who previously designed the Carnegie Landsat Analysis System (CLASlite). CLASlite previously struggled to succeed because of its limited access to satellite data and limited computing power. Moving to the cloud solves much of that challenge, and has the added benefit of making the data easily shareable with the world. Note that this tool is not yet available for public consumption, it’s still in private beta.
Reducing deforestation is one of the most efficient ways we can reduce carbon emissions because cutting down trees immediately begins a release of the carbon contained in their trunks while alive.
Emissions from tropical deforestation are comparable to the emissions of all of the European Union, and are greater than those of all cars, trucks, planes, ships and trains worldwide.
That makes some of our progress in wind and solar energy look paltry by comparison and Google is on track to add a lot of value through a tangent of its mission to organize the world’s information. This sort of intelligence sharing has the potential to mobilize communities and integrate fluidly with social networks, anyone else smelling change?
Why Tainted Green? Literally, green is only a color. But in typical human fashion we've pumped a cacophony of additional meanings and symbolism into the word. Green has become a marketing tool used by companies with impunity to wrap their products in a balmy haze of "ethical" and "conscientious" approval.
That's where Tainted Green steps in. We are seekers of truth, and we support the fundamental drivers behind the green movement. Ideas like permaculture, renewable energy, and recycling make sense, but companies that express support for green without a wholesome process behind it have tainted the meaning of green. And so, our focus is to create green content that pushes the ideology forward while pointing out which parts look like this year's marketing baggage. Welcome to Tainted Green, where we focus on unearthing the truth about green.

Comments
If Google's monitoring tool can cut down deforestation, it is the best solution I guess. Afforestation is going on but if deforestation keeps going on what is the benefit? There is a big difference in the value of the trees. Hope the monitoring tool of Google achieve outstanding results, Google is truly user friendly and eco-friendly.