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In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this articleIn the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this article
It's jobs, it's economics, it's sustainability, and now its booming. Based on optimistic speculation, high risk companies are turning regions of the US into research hubs in hopes of discovering a legitimate process for utilizing algae as an alternative to fossil fuel. But is the risk too high?
Algae, as an energy source, has been tampered with since the 90's. For years, researchers have understood its potential and have wanted to explore the extent of the autotrophic organisms, but have lacked the capital to make any sort of headway.
Now, with the boom of hybrid cars, awareness of alternative energy sources, and dwindling supply of fossil fuels like oil, algae research is making its way onto corporate and even government budgets.
According to the Los Angeles Times, venture capitalists invested $176 million last year into the development of biofuel from algae. The Defense Department has also pitched out about $50 million to San Diego research companies to assist in algae research. Even the big oil companies like Exxon have scrambled to grab onto the next big resource by partnering with Synthetic Genomics Inc.—a nearly $600 million dollar deal.
Monetary momentum is driving the lab successes and making many believe algae can and will be nature's biofuel of the future.
The benefits of algae are obvious: while pulling in carbon dioxide—the gas causing the global warming obsession, algae is converted into oil through nature's own photosynthesis process and used to power our energy hungry society.
Not only would it revolutionize fossil fuel production, but it would generate jobs in the expanding green job market—a market that could take on many of the nation's unemployed.
Pessimists of the movement, however, believe companies are investing too much time and money into something that hasn't offered any sort of tangible, competitive product, and maybe they are right.
Gas by the gallon averaged $2.58 a gallon last week, a minimal cost compared to the equivalent amount of algae fuel, which could cost as much as $60-$80 and at the very least $20 a gallon.
High priced gas, whether drilled or harvested, push consumers away in a bottom-line society and at algae's current rates, few will buy into the concept.
Not to mention, no labs have even been close to producing the amount of algae fuel necessary to be commercially sustainable, says Tiffany Hsu.
Just because the idea of a product looks good does not mean it is going to succeed. Electric cars in the 90's were evidence of that. Consumers had no need to switch over and with the pressure from oil and auto big shots, it flopped.
The questions and speculation will haunt investors until either oil runs out or algae gets competitively priced with oil. If either doesn't happen fast enough, algae may flop.
Why Tainted Green? Literally, green is only a color. But in typical human fashion we've pumped a cacophony of additional meanings and symbolism into the word. Green has become a marketing tool used by companies with impunity to wrap their products in a balmy haze of "ethical" and "conscientious" approval.
That's where Tainted Green steps in. We are seekers of truth, and we support the fundamental drivers behind the green movement. Ideas like permaculture, renewable energy, and recycling make sense, but companies that express support for green without a wholesome process behind it have tainted the meaning of green. And so, our focus is to create green content that pushes the ideology forward while pointing out which parts look like this year's marketing baggage. Welcome to Tainted Green, where we focus on unearthing the truth about green.

Comments
Not a bad article, but the headline is god-awful. What natural disater could it spawn? Sheesh.
at some point its going to get cheap to do it, but things at the stage in our "globalized" society won't really function at a cost of $20 a gallon such as the 2008 price spike in oil followed by the wall street crash.
Say what you like about corrupt bankers, but energy and money work hand in hand however you can have energy without money, you can't have money without energy (with a value that carries long distances/around the world)
I hope we can find a way to live in peace when the stuff really starts running out and inflation hits the roof and the skies turn red....wait a minute...thats happening now! SOS...
Their is a real threat to mass producing algae if its genetically altered to grow faster and produce more. The treat is in containment of this organism if it finds it way in to our water ways and food supply it could be devastating to our economy and lives. Algae has been around millions of years and adapts to its environment quickly if scientist alter add a suicide gene to the algae to control it in-case it get's out in the environment it wont be long until it adapts then it could be even harder to control.just look at the typical flu virus every year their is a new vaccine flu shot out why because viruses adapt mutate to survive. I think algae could be the next major player in the fuel industry but first lets get it right the first time with more study and experiments on containment and handling of this gene stuff.
I agree, the headline should not scare the people. The manufacture of hybrid cars are going increase since more people are more concerned about climate change but again the irony at the rate new cars are getting launched the supply of algae will become a threat. Definitely everyone will prefer cars which will not use the gas station so research and mass production of algae will become a necessity.
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