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Read the rest of this articleLindsay Lohan’s mom wants to save the world with a toothbrush
If you’ve picked up a glossy magazine or scanned a celebrity gossip blog then you’ve seen then name Lohan in the headlines. From Lindsay’s appearances at Fashion Week to the reality series “Living Lohan,” the family isn’t shy about courting attention from the press. Mom Dina Lohan isn’t the first person you think of when mulling over dental care, but she showed up anyway to tout the “Aqua Freedom Lohan Brush” at the Go Green Expo in New York City today.
Created by UTC Aquafree, the toothbrush works on a cartridge system that supplies liquid toothpaste to the brush head. According to a press release, the system was created in part for people that don’t have access to clean water.
Dina Lohan says she was inspired to back the product because of her daughter, Mean Girls actress Lindsay Lohan. Lindsay worked on a documentary about child trafficking in India and relayed stories to her mother. Dina recalled, “She saw the devastation and there was no drinking water…there was no running water, and if there was, there was obviously no drinking water.”
UTC Aquafree and Dina Lohan aren’t just pushing for the toothbrush to be used in the slums of India, but your bathroom as well! They claim that the Aqua Freedom Green Lohan Brush can save the average user over two gallons of water a day.
This is where the math gets a bit weird. According to the EPA, a typical faucet uses two gallons of water per minute. Their Watersense program advocates that by simply turning off your faucet while brushing your teeth could save up to eight gallons of water per day, a much higher number than the Aqua Freedom Lohan Brush.
The other problem with the toothbrush lies in its disposable nature. The only information on UTC Aquafree’s site about the construction of it lists its parts which include: refillable tank cover, replaceable dentifrice cartridge, dentifrice extraction tube, redesigned pump system, fluid passageway, replaceable head. The liquid toothpaste cartridges must also be replaced after thirty uses.
Until UTC Aquafree clarifies if their cartridges and toothbrush can be recycled or aren’t harmful to the environment, the company may be looking at a balancing act between a right and a wrong.
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Comments
What an idiotic scheme.
Toothpaste is a detergent, primarily, and also can supply fluoride to the teeth. This product doesn't contain fluoride (which the company scarily calls a "harsh chemical" and "helpfully" references to the pseudo-science scare site http://fluoridealert.org/.) . Little toothpaste is needed to get fluoride to teeth, and most people don't need a lot of fluoride (if any, and if they don't need any, give them ultra-low fluoridated, or non-fluoridated toothpastes). The amount of toothpaste needed to act as a detergent is minimal, and also subject to individual preferences. If you put a lot on your brush, you just spit most of it out fairly quickly.
Toothpaste is also expensive. Why waste it? Just teach kids to put only a very small amount on the brush (much less than the commonly recommended pea-sized glob is needed), to try to make their own tube last, say, six months or longer, and not to spit and rinse until they are done brushing. If the toothpaste they are using has too little fluoride, give the kids drops at school.
How much of an additional problem is using contaminated water to brush teeth? The same contaminated water source used to brush teeth would already be injested in comparatively enormous quantities by drinking it. And can bacteria in drinking water survive well in a toothpaste filled mouth? What a crock: to sell this brush where "there is no drinking water" -- the poor people you're selling it to are going to be drinking whatever water they have anyway, or they're going to die: a toothbrush would be little consolation.
This product is condemnable. And so is the company Aquafree.
They claim that the Aqua Freedom Green Lohan Brush can save the average user over two gallons of water a day. :))
It is alwasy amazing to see commercial celebrities like Dina Lohan to take part in these kinds of events . Wheter the outcome is good or not . I guess she knows very less or not even a single thing about this new gel Aqua Freedom but goes on promoting the stuff . If the gel really works then it's a great deal for her, the company and lastly but the most importantly the users and consumers .
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Hello. I am a CA Jourist, I would share somthing here soon.
I think it's a pretty good idea, if it works, regardless of who is promoting. My family does a lot of camping and I am always concerned about my children using the water at the camp ground to brush thier teeth. I would try it just for that reason.
Oh the Lohan family. You have got to at least watching the semi-entertaining value provide. They have gotten to the point where their voice doesn't have much punch, so I would disregard anything these crazy ladies say. I do feel bad for them, but they brought it upon themselves.
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