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In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this articleIn the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this article
Barnes & Noble and Amazon are ready to duke it out in the eBook reader space with the incumbent Nook aiming to box in the Kindle 2’s corner on the market. Barnes & Noble is seeing strong for the Nook which is pushing back the ship date for many pre-ordering the device on its site.
A lively conversation on Barnes & Noble’s forums points out a dynamically changing ship date that’s pushing farther out as more people order the device. Currently it’s looking like mid December for many. Any successful product launch is exciting, but the Nook especially catches our attention for a couple of reasons.
First, Barnes & Noble’s Nook and Amazon’s Kindle 2 are both green. It may take a while to make a discernible impact on the environment but at some point reducing the amount of paper harvested and dumped into our landfills is bound to make a positive difference. This is another example of marrying green with gadgets in a way that adds lots of value to everyday life. That sort of formula makes it easy for consumers to go green because it fits naturally with the excitement of using something new and convenient.
Second, the Nook is creating some heated competition in a fledgling industry that was previously struggling for viability. Barnes & Noble entering the space has created a new surge of buzz, similar to what the Kindle 2 enjoyed, with lots of media coverage and consumer curiosity. It’s pulling in kudos for the inclusion of a touch screen which lots of people are familiar with from using mobile phones. That could go either way for Barnes & Noble depending on how easy the interface is to navigate and how smoothly it functions. Initial videos of the Nook in action showed some choppiness when finger-gesturing between books.
Barnes & Noble isn’t saying a ton about the matter, only that “demand for the product in our stores and online has surpassed our expectations,” according to The Wall Street Journal. Regardless the healthy demand is a welcome bit of news amidst a recovering economy and only good things can come from competition between Barnes & Noble and Amazon.
Why Tainted Green? Literally, green is only a color. But in typical human fashion we've pumped a cacophony of additional meanings and symbolism into the word. Green has become a marketing tool used by companies with impunity to wrap their products in a balmy haze of "ethical" and "conscientious" approval.
That's where Tainted Green steps in. We are seekers of truth, and we support the fundamental drivers behind the green movement. Ideas like permaculture, renewable energy, and recycling make sense, but companies that express support for green without a wholesome process behind it have tainted the meaning of green. And so, our focus is to create green content that pushes the ideology forward while pointing out which parts look like this year's marketing baggage. Welcome to Tainted Green, where we focus on unearthing the truth about green.

Comments
"First, Barnes & Noble’s Nook and Amazon’s Kindle 2 are both green."
According to the Cleantech Group study, if a Kindle replaces 144 books or more before being thrown out, it is better for the environment to have bought it than the books. Or it could be a much higher number of books to balance it out, depending on how the Kindle and its batteries are disposed of. That doesn't make it "green," just slightly more green than buying books if you read a lot.
Tainted Green's mission statement made me think it would present more cynical analysis about these claims of so-called green devices.
Hi Nick, good point, and we've already covered the Cleantech study. Clearing the carbon footprint of an Amazon Kindle 2 or Barnes & Noble Nook would probably take about a year for someone who reads 22.5 books in that same timeframe. Most sustainable changes toward going green are incremental and this is another example.
The two positive and encouraging reasons are Barnes & Noble’s Nook and Amazon’s Kindle 2 are both green and there is inclusion of a touch screen which lots of people are familiar with from using mobile phones. Interestingly, regardless the healthy demand is a welcome bit of news amidst a recovering economy and only good things can come from competition between Barnes & Noble and Amazon.Air Conditioner Prices
Check out the 1.5 Nook e-reader, it's mind boggling. The page refreshes at 50% so the screen is actually more like literally flashing, it's faster than the iPad. Nook also have the Overdrive unlike Kindle. For Nook we get the DRM from Barnes and Nobles and for Kindle it's from the Amazon. However, for a change Chose Nook over Kindle III.
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