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In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this articleIn the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this article
Amongst all the hype of 3D-TVs, LG Electronics unveiled what could be the greenest monitor in history this week at the 2010 International Consumer Electronics Show in Las Vegas.
The 23-inch LED television is made up of 90 percent recyclable parts, with the packaging following suit with the same percentage. The monitor is less than two centimeters wide, with a 5 million:1 contrast ratio.
It’s also the first monitor in history to wear the UL Environment Sustainable Product Certification logo, which is a century old independent testing program. The E2350V monitor is UL Environmental’s only gold-rated monitor on the market.
“Independent third-party certification by an organization with UL Environment’s credibility and expertise underscores LG’s sustainability achievements in the minds of consumers and retailers alike, said James Shad, President of LG Electronics USA.
To gain the rating, LG had to let UL Environmental page through their books, examine product samples, test for Energy Star compliance, and tour manufacturing sites.
“In an era when ‘greenwashing’ is growing more prevalent, UL Environment is proud to be able to certify to the public and reassure consumers that this product meets our holistic sustainability criteria for design, manufacture and end-of-life disposal,” said Steve Wenc, President of UL Environment.
Check out UL Environmental’s report on the E2350V. And here’s LG’s press release. LG also has an electronics recycling program through Waste Management.
For the environmentally conscious consumer, LEDs are the way to go. But LG has taken green tech a step further by using recyclable components to make every chapter of the monitor’s program as safe for the earth as possible.
Why Tainted Green? Literally, green is only a color. But in typical human fashion we've pumped a cacophony of additional meanings and symbolism into the word. Green has become a marketing tool used by companies with impunity to wrap their products in a balmy haze of "ethical" and "conscientious" approval.
That's where Tainted Green steps in. We are seekers of truth, and we support the fundamental drivers behind the green movement. Ideas like permaculture, renewable energy, and recycling make sense, but companies that express support for green without a wholesome process behind it have tainted the meaning of green. And so, our focus is to create green content that pushes the ideology forward while pointing out which parts look like this year's marketing baggage. Welcome to Tainted Green, where we focus on unearthing the truth about green.

Comments
Monitior design and color is very nice, it is looking good