In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...Read the rest of this article
Brit chef Jamie Oliver hopes to cook up a “Food Revolution”
by Kathryn Robbins on March 21, 2010
Jamie Oliver may be known to most Americans as a TV chef but he’s been concentrating more of his efforts on healthy eating programs. He started a campaign to scrap processed food in favor of fresh ingredients in the UK and brought the fight to America with tonight’s premiere of “Jamie Oliver’s Food Revolution.”
Oliver started the campaign in 2004 to get schools in the UK to dump processed food which culminated in a TV series and a movement called “Feed Me Better.” The government caved under public pressure and banned junk food from schools and invested $400 million to help students get better meals.
The “Naked Chef” has brought the same battle about food to America. His target was the city of Huntington in West Virginia, named the nation’s fattest city by the Associated Press in 2008. Jamie and his TV crew spent five months in Huntington trying to change food related habits from restaurants to elementary school cafeterias.
The crew found exactly what they saw in the UK which was an attachment to processed and fast food instead of fresh ingredients. Students in the UK couldn’t identify a bunch of asparagus but quickly identified the logo for Domino’s Pizza. Kids in the US couldn’t identify a fresh tomato but were very familiar with ketchup.
Oliver calls himself “a professional s**t stirrer” and he boils over when it comes to the American system of labeling for chemicals and additives. He said that the chemical additions to food are not food and the industry should not be self regulated when it comes to labeling. He said, “how can you say that something is low in fat when it is full of so much sugar?”
One of Jamie’s main concerns is that families have lost touch with the art of cooking. Rather than utilize fresh items families lean on boxed meals like frozen pizza and corn dogs. To charge up the citizens of Huntington he opened up a community kitchen where residents could take free cooking classes. “Huntington’s Kitchen” features a mock up of a famous Army recruiting poster but features the chef with the slogan “Your kitchen needs you!”
Jamie Oliver has a big fight ahead of him considering that taking away a chicken nugget from a child can be like taking a firearm away from Charlton Heston. But a move towards fresh food is not only great for your health, but it reduces the amount of packaging and transport of items that have ingredients that you can’t even begin to pronounce.